Facebook advertising is considered to be one of the most efficient ways to utilise digital marketing. Granting businesses the ability to create affordable and targeted ads across multiple platforms, it’s a powerful tool for getting products and services in front of the right people – especially for small businesses. Why Should Small Businesses Use Facebook Advertising? As social media usage grows, advertising follows. Facebook currently owns a collection of the biggest social media platforms worldwide: Facebook, Instagram, Whatsapp, and Messenger. These equate to over 2.7 billion monthly users. On top of these platforms, businesses may advertise on the Facebook Audience Network – a selection of verified Facebook partnering apps and websites. These platforms offer a profitable method of reaching a huge range of audiences both organically and through paid advertising. Facebook advertising allows businesses to access all of these platforms with one easy ads manager. The best part? Every small business Photo Editing Services can use Facebook advertising. With a user-friendly interface, highly customisable ad settings, and the chance to gain comprehensive analytics, paid advertising through Facebook is a fantastic marketing medium. Marketing Objectives Before you begin paying for Facebook advertising there are a few things to consider. First, due to the different types of ads available, it’s important to know what you want to get out of the campaign. Think about the awareness, consideration and decision stages. Facebook allows businesses to choose from a range of ad objectives: gain page likes, drive reach and brand awareness, encourage post engagement and video views, or they can lead traffic to a website or app store to download an app. Focusing on specific ad goals will generate the best results; they help you to avoid wasting chunks of your budget on the wrong types of ads that won’t help you achieve what you want. Strong goals are achieved by carefully planning your marketing objectives.